Today I made comments/complaints/suggestions to two companies.  I often wonder what they really do with these or what they think their customers are thinking when they send them.  Most of the time the reason I send them notes is because I want to help them.  I figure a company’s main goal is to make money, which is accomplished by serving their customers satisfactorily so they keep returning to that store.  So when I give them feedback, I’m doing it for two reasons.  One is so that I can vent my frustration I felt while at the store.  The other, more important, is so that they know how they fell short of my expectations.  I hope that stores/companies take this information and use it to improve their service.  I figure it is almost my duty as a customer to let them know so they can improve their service.  However, I’m sure most companies simply discard it because they don’t care.  I do wonder if there are any studies about the success of a business and their policies with dealing with customer comments.  Just something to ponder…